Fatboy Trims Rebrand
I was recently approached to redesign a local companies brand. They were celebrating their 10th year of trading and wanted to modernise their old logo and promotional materials. A lot of their business was generated through social media, walk-ins & existing customers. We both felt the brand needed to have a universal appeal as their customers were both males & females, ageing from 18-64. The aim was to create a brand that would work well on social media and printed material, as well as being welcoming and concentrating around the unique and established name of Fatboy Trims.
All imagery used was sourced on the internet and for presentation/demonstration purposes only.
Logo & Colour Palettes
We wanted to introduce a flexible range of colour palettes within the brand that could adjust depending on the season or the imagery used.
Logo & Fonts
We chose Raleway as the brand font due to range of font styles within the family. It is also a modern, strong, elegant and open font.